Key features: NATURAL & Breathable Fabric
Non-european® designers, Louis & Tarien Erasmus prefer natural fibres as comfort & breathability is top priority for their loyal clientele.
Designing with sustainability as a guiding philosophy is inseparable from their work. The brand is their vehicle for job creation.
‘We are Non-European
and we’re designing a different reality.
We’re setting a new trend.
Join us as we re-write this story ~
One life at a time.
By buying into this brand
You’re placing power into your people’s hand:
Like raindrops that gratify barren land
Your money comes to be the very fibres of a garment
that satiates the parched economy of a promised land.’
What is Viscose?[read more]
Viscose is a type of rayon fabric made from wood pulp that is used as a silk substitute, as it has a similar drape and smooth feel to the luxury material. The term “Viscose” refers specifically to the honey-like texture of the solution of wood pulp that is turned into the fabric. Today Viscose is often used synonymous with rayon.
‘We often choose to work with Viscose because Viscose is a great option if you are looking for a lightweight material with a nice drape, a lustrous finish, and a soft feel that is easy to dye. We love it because it conveys luxury at a slightly lower price point.’
Is Viscose synthetic / natural? [read more]
‘The main ingredient in viscose is wood pulp but chemicals are used in the production process, making it hard to classify as either natural or synthetic’
As a plant-based fibre, viscose is not inherently toxic or polluting. Unlike polyester, Viscose is highly absorbent & highly breathable – ideal for cool summer dresses & high-quality jerseys where breathability is essential for ease. Viscose also prevents sweat marks on your shirt by absorbing it into tiny micropores in the fibres themselves – locking it away.
How to care for my Viscose garment? [read more]
‘Clothes made of viscose can be washed in temperatures of up to 40° C – but since viscose does tends to shrink at high temperatures we recommend you strictly follow the washing temperature as indicated on the wash care label inside the product. Do not tumble dry viscose – it dries very quickly. We recommend shaking the wrinkles out & hanging it out to dry.’
Does Viscose shrink & bleed colour? [read more]
‘As it is a natural fabric – you should expect your Viscose garment to shrink a bit during the first wash. If you follow the specific garment’s wash care instructions, you should not have any problems.
Why are Viscose clothing so expensive? [read more]
‘Viscose Rayon is no longer a cheap fabric as it is imported & subject to large duties, so clothes made from it can sometimes cost more than linen or cotton.