Key features: NATURAL & Breathable
Non-european® designers, Louis & Tarien Erasmus prefer natural fibres as durability, comfort & breathability is… [read more]
top priority for their loyal clientele.
‘We use only the highest quality natural fabrics sourced locally. We draw inspiration from the elegant simplicity of the African continent and its people & use colours that reflect our rich South African Heritage.’
Designing with sustainability as a guiding philosophy is inseparable from their work. The brand is their vehicle for job creation.
‘We are Non-European
and we’re designing a different reality.
We’re setting a new trend.
Join us as we re-write this story ~
One life at a time.
By buying into this brand
You’re placing power into your people’s hand:
Like raindrops that gratify barren land
Your money comes to be the very fibres of a garment
that satiates the parched economy of a promised land.’
What is Rayon?[read more]
Rayon Fabric is made from artificial silk and not classified as either entirely synthetic or entirely natural since it is made from highly processed plant materials.
‘We often choose to work with Rayon because… [read more]
Rayon is a great option if you are looking for a lightweight material with a nice drape, a lustrous finish, and a soft feel that is easy to dye. We love it because it conveys luxury at a slightly lower price point.’
As a plant-based fibre, Rayon is not inherently toxic or polluting. Unlike polyester, Rayon is highly absorbent & highly breathable – ideal for cool summer dresses & high-quality jerseys where breathability is essential for ease. Rayon also prevents sweat marks on your shirt by absorbing it into tiny micropores in the fibres themselves – locking it away.
How to care for my Rayon garment? [read more]
‘Clothes made of Rayon can be washed in temperatures of up to 40° C – but since Rayon does tends to shrink at high temperatures we recommend you strictly follow the washing temperature as indicated on the wash care label inside the product. Do not tumble dry Rayon – it dries very quickly. We recommend shaking the wrinkles out & hanging it out to dry.’
Does Rayon shrink & bleed colour? [read more]
‘As it is a natural fabric – you should expect your Rayon garment to shrink a bit during the first wash. If you follow the specific garment’s wash care instructions, you should not have any problems.
Why are Rayon clothing so expensive? [read more]
‘Rayon is no longer a cheap fabric as it is imported & subject to large duties, so clothes made from it can sometimes cost more than linen or cotton.’